Process

From first call to launch.

Six stages, each ending with something you can see and sign off. You always know what happens next and who's doing it.

The process, as a machine

One turn per stage.

Each stage is worked, stamped and signed off before the table turns to the next. Turn the crank to see what each one leaves on your desk.

Stage 01 of 06 · together
You get

A discovery brief and an agreed scope.

Glass meeting room client presentation
Stage oneIt starts with a conversation.
Who does what, when

Six stages, one plan.

Every stage ends with something you can see and sign off. Here's what you do, what we do and what you get.

  1. Stage 01 of 06

    Discover

    We learn your goals, your audience and the market you're in.

    You
    Share your goals, your audience and anything you already have.
    We
    Interviews with your team, market research and a competitor audit.
    You get
    A discovery brief and an agreed scope.
    Discovery briefTDC Studio
    • Who is it for?
    • What should it do for them?
    • Where will it live: on paper, on screen or on a shelf?
    • What does done look like?
    The questions every brief starts with. This stage is conversations and research, so there's no portfolio piece to show.
  2. Stage 02 of 06

    Define

    We turn what we learned into a strategy, a direction and a plan.

    You
    Review the direction and sign it off.
    We
    Strategy, the creative brief and the project plan.
    You get
    A creative brief, a roadmap and a timeline.
    1. Novus Attractions product catalogues 2026 in 8 sector editions, New Launch, page 1
      New launch
    2. Novus Attractions product catalogues 2026 in 8 sector editions, Waterparks, page 1
      Waterparks
    3. Novus Attractions product catalogues 2026 in 8 sector editions, Cruise Ships, page 1
      Cruise ships
    Example from our workNovus Attractions product catalogues 2026 in 8 sector editions

    One shared page system behind every sector edition.

  3. Stage 03 of 06

    Design

    We sketch, explore concepts and shape the strongest one.

    You
    Give feedback on the concepts.
    We
    Sketches, concepts, wireframes and visual design.
    You get
    Design concepts and the system behind them.
    1. Confederation of Iranian Students brand identity, Logo sketches, image 1
      01 Sketches
    2. Confederation of Iranian Students brand identity, Final identity, image 1
      02 Final identity
    Example from our workConfederation of Iranian Students brand identity

    From logo sketches to the final bilingual identity.

  4. Stage 04 of 06

    Build

    We make it real: code, artwork, pages and parts, to production quality.

    You
    Send content and review progress.
    We
    Development, production artwork, prototyping and content.
    You get
    A working product and print-ready files.
    1. Maple Mind Academy robotics kit packaging, TriBot robotics kit, back version 2
      TriBot box artwork
    2. Maple Mind Academy robotics kit packaging, Vecta kit, image 1
      Vecta box
    Example from our workMaple Mind Academy robotics kit packaging

    Box design for the TriBot and Vecta robotics kits.

  5. Stage 05 of 06

    Refine

    We review, test and revise until it's right.

    You
    Test it and tell us what to change.
    We
    Revision rounds, quality checks and polish.
    You get
    An approved final version.
    1. ShikaBook brand identity, Version 1, image 1
      01 Version 1
    2. ShikaBook brand identity, Version 2, image 1
      02 Version 2
    3. ShikaBook brand identity, Version 3, image 1
      03 Version 3
    4. ShikaBook brand identity, Approved identity, image 1
      04Approved
    Example from our workShikaBook brand identity

    Three rounds, then the approved identity.

  6. Stage 06 of 06

    Launch

    We ship it and hand over everything you need to run it.

    You
    Review the final deliverables.
    We
    Launch prep, deployment and handover.
    You get
    The live product and your final files.
    1. Maple Mind Academy “What If” summer camp campaign, In-context mockups, image 8
      Poster in context
    2. Maple Mind Academy “What If” summer camp campaign, Social media, image 1
      Social post
    Example from our workMaple Mind Academy “What If” summer camp campaign

    A nine-poster campaign, shown in context and adapted for social.

In the studio

What each stage looks like.

Conversations, workshops, sketches, builds, checks and a handover. Open a stage to see the work behind it.

Client meeting in studio boardroom

We learn your goals, your audience and the market you're in.

Interviews with your team, market research and a competitor audit.

Team brainstorming at whiteboard

We turn what we learned into a strategy, a direction and a plan.

Strategy, the creative brief and the project plan.

Graphic designer building brand guidelines

We sketch, explore concepts and shape the strongest one.

Sketches, concepts, wireframes and visual design.

Ui ux designers working at dual monitors

We make it real: code, artwork, pages and parts, to production quality.

Development, production artwork, prototyping and content.

Print proof quality check with loupe

We review, test and revise until it's right.

Revision rounds, quality checks and polish.

Client presentation product reveal

We ship it and hand over everything you need to run it.

Launch prep, deployment and handover.

How long it takes

Typical timelines, in weeks.

From an essentials scope to a premium build, these are the usual ranges for each discipline. Your project gets its own plan after discovery.

Typical ranges, not quotes. Every project is scoped on its own.

The whole journey

One idea, six shapes.

Scroll to watch an idea take shape, stage by stage.

Start a project

Ready for stage one?

Tell us where you are. Some projects start at discovery, some at build, and we pick it up from there.